Consumers are being desensitised by food scares and product recalls, a nationwide survey has revealed. Almost 70% of respondents said they were hardly aware of alerts and fewer than 20% trusted manufacturers and retailers to supply accurate information.
Despite soaring numbers of recall and safety reports in the past year, their effectiveness seemed to diminish as public apathy set in, said risk management agency Razor.
The survey's results undermined the strategy to "tell it all and tell it fast", said Razor, especially if food or drink were involved.
It found 67% of people were unaware of any product recall alerts in the past year, or only one or two. The most trusted sources of information were the Food Standards Agency, local councils and the Consumer Council. Only 17% of consumers said they would trust a manufacturer's advice.