More than 500 new beauty foods or drinks were launched globally between January 2004 and September 2006, with the bulk in beverages (45%), followed by confectionery (16%) and dairy (9%), according to market researcher Mintel.
However, just 149 launches were in Europe, with the bulk sold in Asia, where the market was the most buoyant, said Mintel consultant Carla Ogeia.
Key ingredients were vitamins, Co-enzyme Q10, hyaluronic acid, ceramide and various botanicals, such as grapeseed extract, feeding into products from collagen- enriched marshmallows to anti-wrinkle jam.
Separately, sales of oral beauty supplements accelerated at a compound annual growth rate of 17% between 2000 and 2005, with growth driven by France and the US, according to Datamonitor.
The figures were published as chocolate giant Barry Callebaut unveiled new research revealing that regular consumption of its Acticoa chocolate, which was rich in polyphenols, could play a part in prolonging life.
A rat study, conducted by the ETAP Research Centre in France, demonstrated that cocoa polyphenol powder inhibited the effects of chronic oxidative stress and increased their lifespan.