Richard Lowe (48) has been appointed the Meat and Livestock Commission's (MLC's) chief executive officer. Formerly the MLC's consumer affairs director, Lowe took up his new post on March 1, 2007.
He succeeded Kevin Roberts, who has been appointed interim chief executive officer for Levy Board UK where he will work alongside the chair designate and the shadow board.
At the same time Peter Barr has agreed to have his appointment as chairman of MLC extended for a further 12 months to March 31 2008, following a request from ministers.
Lowe said: "The MLC has a lot it needs to deliver over the next 12 months. There are big issues facing the British meat and livestock industry, including meeting the challenge of climate change, issues around diet and health and the need to improve our competitiveness within the global marketplace.
"In parallel we have to manage the process of change needed to implement our part in the levy board restructuring, due to be completed by April 2008."
The five existing levy bodies - the British Potato Council, the MLC, the Milk Development Council, the Horticultural Development Council and the Home Grown Cereals Authority - will be replaced by one statutory levy board and six sector companies on April 1 2008.