David Berryman, the UK's largest juice blender, has appointed Nick Eckert as md.
He takes over the role from David Berryman who has been appointed chief executive.
Eckert has been operations director at the company for three years. Prior to that he held a series of senior management positions with Vent-Axia, Eschmann Equipment, Interpet Ltd and Duracell Batteries.
David Berryman said: “Nick bought a wealth of operational experience with him when he joined us and has made a valuable contribution to our continued success. This appointment will now enable me to focus on the next exciting stage in the company's growth strategy.”