Food from Britain (FFB), the market development consultancy for British food and drink companies, has appointed Irene Bocchetta as EU Protected Food Names Scheme Manager.
Supporting the Department for Environment, Food and Rural Affairs (Defra) help British producers register and safeguard their products, Bocchetta will work closely with Defra and Kirsty Grieve of FFB, who manages the regional food and drink support programme.
Bocchetta joins FFB from the British Consulate in New York where she was a Business Development Associate and Trade Officer. She has spent the last six months at FFB’s London headquarters managing ‘Meet the Buyer’ events and other initiatives that look to create business opportunities for small and medium-sized food and drink producers, including product selection with a major international retailer and the SIA agricultural event in France.
The EU Protected Food Name Scheme is promoted by Defra as a mark of quality for British regional food and drink products. Bocchetta will be the main contact for producers interested in the scheme and will also help producers assess if their products are suitable for registration.
She will work with the food chain to promote the scheme to retailers and the foodservice sector, and will act a consultant throughout producers’ application process.