Massively increased spending on diet products is not having any meaningful impact on the nation’s waistline, according to a new report from market researcher Datamonitor.
Although UK consumers are forecast to spend £86 per person per year on diet products by 2009, the nation has the highest proportion of seriously overweight people in Europe, with 21% of consumers having a body mass index of more than 30, says the report.
The US has by far the highest proportion of overweight and severely overweight consumers, with 65% of the adult population estimated to be in these two categories in 2004. However, the transatlantic weight gap is narrowing, with the figure for Europe expected to cross the 50% barrier by 2009.
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