Crunch time for crisp giants

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Related tags: Vinegar

Crisp giants Walkers and United Biscuits (UB) go head-to-head this month with new flavour variants as the battle for dominance in the premium crisp...

Crisp giants Walkers and United Biscuits (UB) go head-to-head this month with new flavour variants as the battle for dominance in the premium crisp sector hots up.

This month sees the launch of UB's McCoy's Specials, in Jalapeno Chilli with Cheese, Oriental Ribs, Peppered Rib Eye Steak, and Cheddar with Mango Chutney varieties, which come in 160g sharing bags to take on the popular large bag format used by Walkers for its Sensations range. A Thai Sweet Chicken flavour has also been added to its 50g bag range.

Not to be outdone, Walkers has developed a new flavour for its Sensations brand. Roasted Onion & Balsamic Vinegar is a limited edition flavour from the company and will be available in 150g and 40g formats.

Related topics: NPD