Cereal users get their oats as the HGCA hands out £90,000 in marketing awards

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Related tags: Grown cereals authority, Home grown cereals, Cereal, Wheat

Producers of breakfast cereals, bread, bacon and eggs are all about to get a financial boost through the Home Grown Cereals Authority (HGCA) annual...

Producers of breakfast cereals, bread, bacon and eggs are all about to get a financial boost through the Home Grown Cereals Authority (HGCA) annual Enterprise Award scheme.

Among this year's award- winners is flatbread-maker Pride Valley in County Durham, which has won £27,000 to help sales of its speciality flatbreads in Europe.

Denhay Farms will receive £25,000 towards its marketing plan to promote high-quality bacon produced from grain-fed pigs. Oakland Farm Eggs in Shropshire also secured £25,000 for developing eggs from hens fed on UK-grown naked oats while Bedfordshire--based breakfast cereals manufacturer Jordans has also been awarded £12,000 to help promote its Country Crisp cereal to the Germans.

Julian Gibbons, chairman of HGCA's market development committee, said the scheme encouraged British companies to explore new markets for their products and created additional usage for UK produced cereal.

He said these four schemes alone could increase the use of UK grain by at least 37,000t over the next three years.

Eight other grain-using schemes from non-food producing companies also won awards.

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