Coca-Cola may have had its fingers burned in the UK with water launches, but over in Japan the company continues to bring truly innovative and in-demand products to the marketplace.
The latest offering promises to fight the flab by using the power of aroma to help burn body fat.
Aroma Works Body Style Water has been developed with aroma company Shiseido, which claims that fragrances from particular plants can increase the presence of uncoupling proteins (UCPs) that help to burn neutral fat.
Body style water contains grapefruit, which Shiseido claims is a UCP-boosting ingredient, along with caffeine, trehalose, niacin and seaweed extract.
It is also described as calorie-free.