Bernard Matthews gets into shape

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Bernard Matthews has twigged that while its cold meats are good for sandwiches their shape means that they are less suitable for baguettes and long...

Bernard Matthews has twigged that while its cold meats are good for sandwiches their shape means that they are less suitable for baguettes and long rolls, and has produced a new range of meats accordingly.

The company's new ham and chicken slices for baguettes come in an oval shaped format, and were introduced to meet consumers' increasing demands for different sandwich formats, says Bernard Matthews.

The new additions are part of a new product drive by the company which also includes turkey breast and ham sandwich slices for children and a new Southern Fried Chicken variant. The children's range of meats are both 95% fat free.

Related topics: NPD