Packaging's crystal ball
If you've ever wondered how your brand and packaging might be affected by future developments in retail and the internet, then a new book is here to help.
Written by Herbert Meyers and Richard Gerstman from brand consultancy Interbrand, The visionary package focuses on the consumer and what the market for consumer products is now, what it is likely to become and identifies what the major packaging changes are likely to be.
The book looks at some visionary packaging of the past and present, including Heinz, Harvey Nichols and Absolut and discusses how good packaging can make a product stand out from the pack and remain at the forefront as the marketplace becomes increasingly competitive.
It includes information and guidelines for marketers, retailers, designers and producers about how packaging design will be effected over the next five to 10 years.
Contact: Palgrave Macmillan, Tel: 01256 329242
Do you think mistreatment and exploitation of migrant and agency workers is widespread across UK food manufacturing?
- 21 - 24 March, 2010
Baking Industry Exhibition 2010 - 21 - 24 March, 2010
Food and Drink Expo - 21 - 24 March, 2010
Foodex - 21 - 24 March, 2010
The Food & Drinks Logistics Show - 24 March, 2010
Biorenewable Fuel and Fertiliser: Realising the Potential - 24 - 25 March, 2010
Going Lean & Green
