Time to go to Mulberry Fair
- Published: 29 July, 2008
Page 14
Fresh juice manufacturer Fairjuice has launched Mulberry Fair, said to be the first fresh mulberry juice brand into the UK market, to respond to the growth in better-for-you drinks that are a key driver of the fruit juice category.
Mulberry Fair is being launched with two varieties - Mulberry and Sanguinello Orange and Mulberry, Grape and Pear - making mulberries, which are claimed to have higher levels of antioxidants than any other red berries, widely available to the UK consumer for the first time.
Mulberry Fair went on sale in Waitrose and Selfridges at the end of last month at an rrp of £3.29 for one litre.
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