LETTER

I am writing in response to your article 'Recycling is biggest 'green' issue for public' (FM, July 2008, p7) and the research on consumer attitudes to green food and drink.

We find it very encouraging that, after just over a year in the market, one in five consumers already recognise the Carbon Trust's Carbon Reduction Label.

Your research echoes that of our labelling partners Walkers and Boots, showing that carbon labelling has the potential to drive change. A total of 70% of consumers said that the label makes them "more aware of the impact of the products and services they choose to buy".

The aim of the Carbon Trust Carbon Reduction label is to build a bridge between carbon-conscious firms and their consumers. The recent launch of carbon labelled products in Tesco, across four different product categories, was a significant step forward.

As consumer interest grows, the challenge for businesses is to get meaningful information to them. This will enable consumers to make informed low carbon choices and the Carbon Trust Carbon Reduction Label offers a solution to that.

Euan Murray

Carbon footprinting general manager, Carbon Trust

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