Flavour makes an impact
The Pomegreat juice drink range has expanded with two new flavours. Brand owner RJA Foods hopes the firm’s continued innovation will hold consumers’ interest in the heart health brand, which currently sells 2.1M litres a month.
Pomegreat 100 Blueberry is a 100% juice blend of pomegranates and blueberries. It is the brand’s second launch into the chilled sector and is available in 750ml Tetra Pak cartons. Each carton contains approximately 10 pressed pomegranates.
The company has also launched superfood combo Pomegreat Açai into its ambient range.
The drink comes in 1 litre easy-to-pour cartons and contains no artificial colourings, preservatives or sweeteners. Md Adam Pritchard is confident the new products will keep Pomegreat at the top of its game: “With a multitude of functional adult soft drinks hitting the market, there is a strong drive to differentiate products within the sector.
“Both Pomegreat 100 Blueberry and Pomegreat Açai bring something new to the drinks market and combine the health benefits of some of the world’s most renowned superfoods.”
Contact: RJA Foods Tel: 0845 634 4024
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