Trickle-down effect
- Published: 01 February, 2007
Page 18
Brown's time has finally come, with the long-awaited chance to turn the Houses of Parliament upside down. Or has it?
For now, the 'brown' in question is only a brown sauce: HP from Heinz. The classic graphics, complete with Big Ben, have now been transferred to a 450g 'top-down' squeezable bottle, currently produced by Alpla. This follows a similar treatment for Heinz Tomato Ketchup.
Heinz says consumers have shown they are willing to pay a premium for this more convenient format. The HP brand will benefit from £4M marketing support this year.
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Events Calendar
- 09 - 10 October, 2008
CIES Supply Chain Conference - 10 - 12 October, 2008
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The World Turned Upside Down - 15 October, 2008
The Manufacturers Sporting Challenge - 16 October, 2008, 8:30
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