Cereals attack the snack sector
With health still high on the consumer agenda, cereal products are seen to be healthier snacks than their confectionery rivals.
Although many specialist health food companies manufacture cereal bars, The international market for cereal snacks reports that products that are sold through the mainstream supermarkets tend primarily to be those made by the major food groups.
In contrast, the rice and snacks market consists of a range of businesses including a global cereals business, various Asian rice cracker companies, a biscuit market leader in the UK and a rice market leader in Germany, says the publication.
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