Energy drink stimulates market
Green coffee beans, glucose and guarana are the three revitalising ingredients in Coca-Cola’s Sprite 3G. The new addition follows on from the successful launch of no added sugar Sprite Z in April this year.
Sprite 3G has been created to meet consumer demand for a drink that combines the functional benefits of energy drinks, with the familiar taste of Sprite. The lemon-lime flavoured drink is exclusive to the UK and is being marketed at young adults.
Norman Brodie, marketing director at Coca-Cola Enterprises says: “Sprite is a fantastic, growing brand. It has undergone a 12% increase in the last two years alone. With pre-launch consumer feedback reinforcing Sprite 3G’s great taste and refreshment credentials, we are confident that Sprite 3G will provide a welcome addition to the Sprite brand portfolio.”
Are UK manufacturing jobs at Cadbury less secure with Kraft as the new owner?
- 21 - 23 February, 2010
Fish International - 23 February, 2010, 10:00 - 17:30
Progress of Health Claims in Europe: A New Perspective - 23 - 24 February, 2010
NFU Conference 2010 - 24 - 25 February, 2010
Packaging innovations 2010 - 25 February, 2010
Food spoilage - 28 February - 04 March, 2010
Hotelympia
