Seventy percent of Brits aren't eating enough fish, according to a recent survey of over 3,000 people carried out by supplement company Efamol. Fish are our only natural source of omega-3 docosahexaenoic acid (DHA) and eicosapentaenoic acid (EPA) - nutrients that have been proven to keep hearts healthy - so these statistics are certainly cause for concern. But food processors are doing their utmost to turn things around by fortifying foods with omega-3 and reinventing popular fish dishes using species rich in fatty acids.

Northern Ireland-based Dale Farm has launched the first product in the country to contain Ocean Nutrition Canada's (ONC's) fish oil ingredient Meg-3.

Permira's Birds Eye brand has launched a Creamy Fish & Vegetables ready meal, which flags up its omega-3 content on-pack, as part of a new Eat Positive range.

Preliminary sales figures of drinks enriched with omega-3 show strong growth in 2007, taking volumes up 6.5% year-on-year to 2,362Ml, according to the 2008 Omega-3 Drinks report from food and drink consultancy Zenith International.

Demand for omega-3 has resulted in speciality oils supplier The Kerfoot Group paying Moldovan farmers to grow extra Camelina, which can produce oil rich in short chain omega-3.