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News & Features » New Product Development » NPD Supplement Winter 2007
  • www.istockphoto.com Bluestocking

    Premium, not prima donna
    Experts tell Sarah Britton where to draw the line between developing an expensive product that tastes great, but is unaffordable, and creating a lesser product that looks the part, but doesn't perform well
     - Published:  26 November, 2007

    Failing to live up to expectations is a disaster for any food, but when you give a product premium positioning, then the risk of disappointing the consumer is massively increased. Nevertheless, a controlled approach can ensure that processors strike the ideal balance between, taste, cost and expectation.

  • www.istockphoto.com Mihaicalin

    The health divide
    Depending on which category processors specialise in, the health craze is either stifling or encouraging creativity. Rod Addy investigates
     - Published:  26 November, 2007

    The drive to make snacks healthier is inspiring new product development (NPD) in some areas, while in others, true innovation has slowed to a halt, as firms work on cleaning up product labels.

  • www.istockphoto.com Lillisphotography

    Cast your net wider
    Sustainability issues mean traditional cod and haddock products are making way for hake and pollock. Sarah Britton reports
     - Published:  26 November, 2007

    As government authorities take radical steps to ensure the future of cod and haddock, processors are being forced to rethink their sourcing and consider new species.

  • www.istockphoto.com Marek Kolankiewicz

    Polish invasion
    The Polish food revolution is well under way, not just in specialist delicatessens, but in major retailers where consumers can't get enough of pickled cucumbers and Pierogi dumplings. Lynda Searby investigates
     - Published:  26 November, 2007

    In the retail world, the big four are vying for their share of the Polish pound - or zloty - having spied the irresistible opportunity created by the 1.1M Poles living and working in the UK.

  • www.istockphoto.com Jillian Pond

    The heart of the debate
    Ingredients suppliers remain confident that the heart health trend is about to rocket, but market analysts aren't so sure. Mary Carmichael reports
     - Published:  26 November, 2007

    The future of heart health products is a moot point among those in the know. Some experts predict that the sector will continue to grow, while others believe that it may be nearing its limit. However, both camps agree that the new nutrition and health claims legislation is likely to affect the market in the future - and probably for the better.

  • www.istock.com

    Mixed emotions
    While market analysts are confident that the mood foods sector is set to grow, consumers remain unconvinced, says Sarah Britton
     - Published:  26 November, 2007

    The market for mood foods, which can aid relaxation and increase energy levels, is worth £818M and is expected to have grown by 8.7% by 2011, according to Food Manufacture's new Wellness Foods report, compiled in association with market research analysis firm RTS resource.

  • Barley grain gains recognition
     - Published:  26 November, 2007

    Glucagel, manufactured by New Zealand food ingredient company, Gracelinc, is a high purity barley beta-glucan ingredient, which offers both heart and digestive health benefits.

  • Strong currant
     - Published:  26 November, 2007

    The abysmal weather that Britain was subjected to this summer, has proved extremely beneficial to British blackcurrant growers, who experienced one of the most outstanding seasons in recent years.

  • Bread helps hearts stay healthy
     - Published:  26 November, 2007

    Bakers can take advantage of the heart health trend with the launch of the new I-Bread Functional range from Cotswold Food Partnership (CFP).

  • The truth about omega-3 claims
     - Published:  26 November, 2007

    Many products contain added omega-3, but you can't always trust the claims on food labels, says Which?

  • Product sales to kitchen scales
    Sales experience gives Premier Foods' business development chef Justyn Dow the upper hand in NPD, says Sarah Britton
     - Published:  26 November, 2007

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