Heart and circulatory disease is the UK's biggest killer. Although mortality rates are in decline, there are still almost 2.6M heart and circulatory disease sufferers and someone has a heart attack every two minutes. These frightening facts have consumers' hearts racing and many are looking to improve their diets, leaving the floodgates open for food firms to benefit.

In the UK, half of people over 65 and one in four middle-aged adults have high blood pressure. Nutriceuticals firm Works with Water has teamed up with ingredients supplier DKSH to tackle the problem by creating a water that can lower blood pressure.

Over 2005/6, the organic market had a 17% increase in sales, according to TNS. Alpro Soya plans to make the most of this thriving market within the dairy-free category through the launch of the UK's first ever chilled organic soya milk.

Children's food firm Ella's Kitchen is celebrating its first birthday by launching The Purple One.

The Pomegreat juice drink range has expanded with two new flavours. Brand owner RJA Foods hopes the firm’s continued innovation will hold consumers’ interest in the heart health brand, which currently sells 2.1M litres a month.