It wasn't so long ago that a job was for life. But today, development staff are changing teams faster than David Beckham changes hair styles. And while staff motivation is an issue that all employers must tackle, it can mean the difference between success and failure when new product development (NPD) is at stake.

Hovis Invisible Crust is the first bread to be baked without a crust. Warburtons' Healthy Inside is baked with a natural prebiotic ingredient. Allied Bakeries' Burgen brand offers a choice of Soya & Linseed, Hi-Bran, or Wholegrain & Cranberry loaves. And now Tesco is selling a wholegrain loaf containing 17% Guinness.

It's said that when Andy Warhol painted 50 Campbell's soup cans on a canvas back in 1968, he wasn't making a grand artistic statement; he just liked soup.

A major push from manufacturers has seen consumers develop a more meaningful relationship with meat. People aren't just picking the cheapest cuts any more - they want to know where the product is from, its nutritional profile, and the environmental factors affected by its production.

Sadly, this survey went out just before Bernard Matthews hit the headlines and breathless broadcasters told us all not to panic before issuing dire warnings about the impact of avian flu on poultry sales.

With healthy living here to stay, the demand for clean labelling has never been greater as consumers perceive additive-free products to be better for them.

Another firm keen to meet manufacturers' clean label requirements is UK ingredients supplier Zeelandia, which has launched a hydrogenated fat-free version of its Zedomals Liquid.

Bakers can now save time when adding wholegrain to products by using Tendergrains.

You can't beat the smell and taste of fresh baked bread, and bakery and confectionery ingredients supplier Puratos UK is hoping its new range will capture just that.

Often rich in antioxidants, superfoods are touted as the ultimate nutritional panacea, promising health, beauty and long life. And with its premium price tag, the category also promises lucrative rewards for manufacturers.

Whereas two or three years ago most consumers would have said low-fat was the key requirement for healthy foods, the latest research shows that people see clean label as the new healthy.

This is a lovely, light salad using my favourite combination of roasted artichokes and the delicate taste of tomatoes, topped with a light truffle mayonnaise. It makes for a brilliant starter on any occasion and is easy to put together.