Horsemeat: learning the lessons of an avoidable crisis
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What do consumer expect from Functional foods
The efficacy of health benefit claims is definitely a key. But the point is these functional foods do not bring drastic changes to your health immediately after consumption like a medicine such as a pill.
It takes time to realize the benefits.So consumers should not dismiss such products for want of immediate benefits. They should be ready to give time for it to perform.
Posted by Nive
31 May 2012 | 07h46