Speaking at the BFFF annual lunch yesterday (November 22) Shaw acknowledged analysts’ claims that growth in the sector “wasn't very exciting” but pointed out that the retail market was currently well above the £5bn sales mark.
He also urged government departments to push for “sensible” and “practical” solutions to reducing the legislative burden for the UK food industry while protecting the interests of consumers.
Shaw said: “It is encouraging that the coalition government is keen to reduce the amount of regulation that industry is burdened with but unfortunately much legislation is generated from Brussels.
“The UK has often been a single voice out of 27 when debating regulations, more recently in the information bill and the inclusion of date-of-freezing for certain product sectors.”
Shaw also acknowledged that there was evident consumer confusion around use-by, sell-by and best-before-dates and questioned the use of a first freezing date.
The frozen food industry “stood ready, willing and able” to help government in this complex area, he added.