Data inaccuracy between retailers and their suppliers is costing £1.4bn a year, according to supply chain specialist LCP Consulting.
This is much more than estimates in a recent Data Crunch report by GS1 UK and the Cranfield School of Management, which put the figure at £1bn over five years for Tesco, Iceland, Morrisons and Sainsbury.
LCP claimed that one in every 10 data elements from the retailers was incorrect.
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