Food manufacturers should educate shoppers about where and how fish products have been sourced, according to the Iglo Group, which owns the Birds Eye brand.
Peter Hajipieris, chief technical sustainability & external affairs officer at Iglo Group, said that consumers cannot be expected to be experts on sustainability.
The onus, he said, is on food firms to educate the public by adopting labels that clearly reflect a products price, quality and sustainability.
In this exclusive podcast Hajipieris also said food manufacturers should be focusing on sustainable development as much as they do safety, traceability and quality.
Listen to this podcast to hear how Hajipieris put these ideas into practise.