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Sectors > Seafood

Fish handling option in the bag

02-Jan-2013

Fresh fish is often perceived by consumers as difficult to handle and prepare. Now, shoppers at Morrisons 500 fish counters have a new option that makes it easy to store, cook and clean up after fresh fish, with new taste ideas too.

FFP Packaging Solutions is supplying new Esterpeel Cook direct-to-oven heat-sealable bags for Morrisons' fishmongers to add whole fish or fish portions along with a knob of flavoured butter. They can be sealed in-store to create a neat cooking pack that locks any fishy odours inside.

Once home, the Esterpeel Cook pack is placed directly into the oven, with no need to touch or handle the raw fish. In the oven, the butter suffuses the fish, while the polyester pack provides a self-contained cooking cell that keeps the fish moist.

The bags are manufactured from heatseal polyester, printed with a two-colour design that carries the Morrisons branding along with cooking instructions. FFP supplies the bags pre-made and ready to use; the Morrisons' fishmonger simply places the fish into the bag along with the knob of butter and seals it in-store using the existing sealing unit.

Contact: FFP Packaging Solutions