Yeo Valley adopts unique lid coding system
Each lid has its own unique 10 character code that customers enter online via the Yeo Valley website for the chance to win a VW campervan.
Dan Rusga, Yeo Valley marketing director, says: “When Chadwicks first came to us with this innovative printing technique we were quick to identify an opportunity to apply it to our product competitions.”
Yeo Valley is one of the largest organic brands in the UK and is an independent, family-owned farming and dairy business based in Blagdon, North Somerset.
Chadwick’s md John Chadwick said: “You can’t stand still in our business and we’re always looking at ways of improving our product offering and coming up with new ideas. We’ve spent a long time perfecting this technique and it's great to see it working so well.”
Contact: Chadwicks
