Sponsored by: Zurich
While the category winners are chosen for excellence across a range of criteria, the Judges' Special Award rewards the entrant that demonstrates outstanding achievement in one particular area of activity.
Winner: Fruitapeel
Fruitapeel received the Judges' Special Award for marketing innovation of its 'Fun Juice' kids' drink brand. The judges praised the way Fruitapeel had identified a business opportunity and then successfully developed a healthy kids' drink which contains no artificial additives to fill that gap in the market. The judges remarked: "There was very impressive growth on the back of the Fun Juice launch, filling a gap in the market and with some good business on the back of it."
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