Collard will join the management board in June with responsibility for marketing, own–label ranges, insight, loyalty, customer relationship management and format.
He joined Morrisons in January 2011 as commercial director for ambient and frozen. Before joining the retailer he held a number of roles at Boots between 2003 and 2011, including brands director.
Dalton Philips, chief executive, said: “Nick’s doing a great job in taking our marketing forward and now has the opportunity to lead one team integrating our own–brand and customer engagement. The recent announcement of our partnership with Ant and Dec is a great sign of how Nick’s team can showcase the talent of Morrisons colleagues and the value they offer our customers.”
Belinda Young has also been promoted to corporate brand marketing director. Casper Meijer will lead the other commercial functions from June as group trading director.