SUBSCRIBE

Inside food & drink manufacturing

Headlines > People

Read more breaking news

 

 

Lion mark on egg-based products would boost sales

By Laurence Gibbons , 18-Feb-2013
Last updated on 18-Feb-2013 at 11:44 GMT2013-02-18T11:44:14Z

75% of consumers would be reassured to see the Lion mark on products.
75% of consumers would be reassured to see the Lion mark on products.
Loading the player...

Applying the Lion mark to egg-based products would reassure consumers and boost sales, according to British Lion Eggs Processors (BLEP).

Latest research by the BLEP, carried out before the horse meat crisis , found that 80% of consumers were concerned over the safety and provenance of egg-based products. 75% would be reassured to see the Lion mark on products, such as quiches, egg sandwiches and mayonnaise.

In this exclusive podcast for FoodManufacture.co.uk in a noisy restaurant, Ian Jones, chairman of the BLEP, recommended that food manufacturers “wake up to the opportunity and show off the Lion mark on egg-based products”.

More reliable

Manufacturers that brand their products with the Lion mark would be viewed by consumers to be more reliable than those that don’t, he added.

Jones said consumers’ appetite for product assurance would have been even greater had the research been carried out after the horse meat scandal.

The British Lion mark on shells means that eggs have been produced to stringent standards of food safety. The standards are set by the British Egg Industry Council under the Lion Code of Practice, which is independently audited.

Meanwhile more than 12.5bn eggs   ̶  the equivalent of 625,000t of egg products  ̶  have been laid by hens kept in battery cages that were outlawed over a year ago, BLEP announced last week.

Food Manufacture’s new podcast: Next Month’s News

Next Month’s News: Food Manufacture’s new podcast

Welcome to Next Month’s News, the Food Manufacture Group’s new podcast that predicts what...

Turkey boss offers video advice to younger self

Bernard Matthews boss offers advice to younger self

After more than 40 years of industry experience, Bernard Matthews group technical director Jeremy...

Top food and drink trends 2016

2016 trends: Sports nutrition goes mainstream

Sports nutrition moving ‘beyond the athlete’ was among the top 10 trends for 2016...

Food firms must produce own energy

Food firms must produce own energy or become ‘uncompetitive’

Food and drink manufacturers must develop their own ways of producing energy in order...

Food retail industry outlook gets better

Food retail industry has ‘mother of all hangovers’

The food retail industry is recovering from the “mother of all hangovers” after falling into a...

British Mexican food firm’s biggest challenge

Biggest challenge for British-based Mexican food firm

Keeping up with the demand for crops and forecasting to avoid price hikes are...

Taylors of Harrogate reduces man hours

Taylors of Harrogate reduces maintenance downtime

Taylors of Harrogate has significantly reduced the maintenance downtown on its packaging lines after...

Graze: getting into retailers is hard

Graze ceo: ‘going from clicks to bricks isn’t easy’

Graze, the £68M turnover online snack manufacturer, had to make big changes to its...

Biscuit giant makes massive investment

Production continued at UB plant during £50M investment

United Biscuits’ £50M investment at its Harlesden facility didn’t stop production, despite major structural...

Bread hit hard by price wars

Bread is ‘price war casualty’ – FoB director

Bread is one of the biggest casualties of the supermarket price war, as retailers...

Frozen food boss looks back on his time in charge

Frozen food boss leaves organisation on a positive note

Brian Young, chief executive of the British Frozen Food Federation (BFFF) said the organisation...

Frozen food manufacturers have ‘lots of opportunity’ to grow

Frozen food manufacturers have ‘lots of opportunity’

Frozen food manufacturers should follow consumer trends closely to benefit from the key drivers...

Frozen food sector worth billions

‘Bright’ outlook for frozen food manufacturers

Frozen food manufacturing products are set to rise in popularity, based on consumers’ preference...

Kellogg’s on how to solve problems through teamwork

Problem-solving through teamwork at Kellogg UK

Tony O’Brien

Manchester plant director, Kellogg UK

Gluten-free entreprenuer talks about the future of brands

The Black Farmer: ‘brands are the future’

Wilfred Emmanuel-Jones

Founder, The Black Farmer

Brexit and sugar tax are food manufacturers’ top worries

What food and drink manufacturers worry about most

Brexit and the sugar tax topped food and drink manufacturers’ concerns this year, according to...

Coca-Cola factory boss talks staff engagement

Boosting productivity at Coca-Cola’s Wakefield factory

Trevor Newman

Supply chain operations director, Coca-Cola European Partners

Food waste plant fireball caused by lightning strike

Lightning strike causes fireball at food waste plant

A lightning strike that ignited a huge methane gas fireball at a food waste...

Chocolate factory sweet on lean manufacturing plans

Lean and green tops the agenda for Kinnerton

Mark Bullock

General manager, Kinnerton Confectionery

Bakery fire arsonist caught on CCTV

London bakery fire arsonist caught on CCTV

Dramatic CCTV footage of a masked arsonist attacking a London bakery has been released...