SUBSCRIBE

Breaking News on the Food and Drink Manufacturing Sector

Headlines > People

Read more breaking news

 

 

Lion mark on egg-based products would boost sales

By Laurence Gibbons , 18-Feb-2013
Last updated on 18-Feb-2013 at 11:44 GMT2013-02-18T11:44:14Z

75% of consumers would be reassured to see the Lion mark on products.
75% of consumers would be reassured to see the Lion mark on products.
Loading...

Applying the Lion mark to egg-based products would reassure consumers and boost sales, according to British Lion Eggs Processors (BLEP).

Latest research by the BLEP, carried out before the horse meat crisis , found that 80% of consumers were concerned over the safety and provenance of egg-based products. 75% would be reassured to see the Lion mark on products, such as quiches, egg sandwiches and mayonnaise.

In this exclusive podcast for FoodManufacture.co.uk in a noisy restaurant, Ian Jones, chairman of the BLEP, recommended that food manufacturers “wake up to the opportunity and show off the Lion mark on egg-based products”.

More reliable

Manufacturers that brand their products with the Lion mark would be viewed by consumers to be more reliable than those that don’t, he added.

Jones said consumers’ appetite for product assurance would have been even greater had the research been carried out after the horse meat scandal.

The British Lion mark on shells means that eggs have been produced to stringent standards of food safety. The standards are set by the British Egg Industry Council under the Lion Code of Practice, which is independently audited.

Meanwhile more than 12.5bn eggs   ̶  the equivalent of 625,000t of egg products  ̶  have been laid by hens kept in battery cages that were outlawed over a year ago, BLEP announced last week.

 Mondelēz channels cash and 100 staff into Banbury

Mondelez boosts coffee site staff

Mondelēz will take on an extra 100 staff at its Banbury, Oxfordshire, coffee facility,...

Birds Eye boss stays ahead of online curve

Frozen will dwarf other online categories – Birds Eye

Birds Eye has pumped thousands of pounds into its online grocery channel in a...

Food waste reduction needs more leadership, less legislation

Less ‘silly legislation’ needed to beat food waste

Food manufacturers and retailers need leadership from an EU level, less “silly legislation” and...

Maximum Residue Levels must be set soon

Time is running out for setting effective MRLs

If the food industry does not act on the EU’s potential imposition of Maximum...

Quorn will invest to keep up with demand

Quorn talks of fourth fermenter

Consumer demand for Quorn will outstrip the Teesside firm’s supply within a decade, unless...

Natural claims shouldn't be misused

Stop misusing natural, expert urges

Manufacturers must avoid misleading consumers into thinking natural products are intrinsically healthier for them,...

Creepy proteins will be hot

New proteins are creeping on trend

Alternative proteins are a “hot area” of interest and products such as sandwich spreads...

Egg producer's efficiency boosted by investment

Egg producer cracks supermarket deal following investment

Egg producer Blackdown Hills Westcountry Eggs has boosted output and production performance following a...

Training and tech boost efficiency for poultry giant

Faccenda ups efficiency with training and robotics

Faccenda has invested in robotics and training to increase production efficiency and slash waste...

Potato processor boosts output

Greenvale’s Swancote ups output by 60%

A £2M investment is set to boost Greenvale’s Swancote potato processing site’s output further,...

Greggs results and jobs in week’s good news

Good week, bad week (Wk 10)

High street baker Greggs, new food manufacturing roles and Mondelēz International all feature in Good...

Food and drink business growth held back

Perfect storm thwarting small food and drink firms

There is a perfect storm holding back fast-growing small food and drink firms, according...

Provision Trade Federation sets sights on growth

Provision Trade Federation plans growth

The Provision Trade Federation (PTF) has set out a three-year plan to grow its...

Bakkavor and 2 Sisters slash jobs

Good week, bad week (Wk 9)

Grim news for food manufacturing jobs leads our selection of the top headlines of...

EU red tape probe backed by DEFRA

DEFRA backs new Brussels red tape probe

A new EU probe into cutting red tape is being backed by the Department...

Food and drink manufacturing jobs on rise

Good week, bad week (Wk 8)

News of new food and drink manufacturing jobs leads this edition of Good news,...

Tesco and Premier Foods have some good news

Good week, bad week (wk 7)

Tesco, Tulip and Premier Foods had good news to report this week, as our...

Premier Foods's investment update

Premier Foods has its ‘foot on the gas’ – ceo

Premier Foods will pump up to £25M into its production facilities in a bid...

Food industry firms: Good week, bad week

Food industry firms: Good week, bad week (wk 6)

That was the food industry week that was – good for some and bad...

Food manufacturing: Good week, bad week

Food manufacturing: Good week, bad week

How was your business week – tough, terrific or just indifferent? In this new...