Smith joins from Müller Dairy UK where he was previously commercial director since January 2012.
Smith was general manager for Müller Italia between 2010 – 12, and before that sales manager at the dairy producers since 2006.
Smith has extensive experience within the sector following spells at Mars, Bulmers, Rank Hovis McDougall and beverage company AB InBev.
Ranjit Boparan, ceo of Fox’s Biscuits owner 2 Sisters Food Group, said: “We are delighted to welcome Colin to Fox’s Biscuits and 2 Sisters Food Group, he joins with a strong track record of helping to grow companies in the food and consumer sector.”
Commenting on his new role, Smith said: “This is a business with a strong growth agenda, a great brand, passionate people and fantastic products. I can’t wait to get started.”