SUBSCRIBE

Inside food & drink manufacturing

Headlines > People

Read more breaking news

 

 

Food firms keen to use the force of Disney’s Star Wars deal

By Gary Scattergood , 19-Nov-2012
Last updated on 19-Nov-2012 at 10:47 GMT2012-11-19T10:47:59Z

Star Wars characters may soon be appearing on food products
Star Wars characters may soon be appearing on food products
Loading the player...

Food manufacturers wasted no time in exploring Star Wars licensing deals after Disney bought the rights from Lucas Films at the end of last month.

In an exclusive podcast for FoodManufacture.co.uk, Philippe Roucoule, who leads Disney’s food licensing team in the UK and Ireland, said the first manufacturer contacted him just five hours after the announcement was made.

However, while there will be undoubted licensing opportunities across the food sector, he said any deals and launches were a long way off.

Disney is planning on releasing a new Star Wars film in 2015.

Brand benefits

In the podcast, Roucoule also details what benefits a manufacturer can gain from having one of Disney’s characters or brands on its products.

He said the firm licensed “thousands” of products with a range of companies – including Arla, Calypso and Fresca. Listen to the podcast to find out more.

Also read the full interview with Roucoule in December’s edition of our sister magazine Food Manufacture. To order your copy, telephone 0800 652 6512.

Businesses can save money by making changes along the supply chain

Big cost savings from small supply chain changes

Helen Munday

Chief Scientific Officer, Food and Drink Federation

Food manufacturers can save money by being environmental

How to save money? Go environmentally-friendly

Richard Clothier

Managing Director, Wyke Farms

Brexit price rises could be stopped by retailing competition

Retailing competition could reduce Brexit cost impacts

Joanne Denney-Finch

Chief Executive, IGD

Food manufacturers must improve shopper experiences

Manufacturers and retailers must work together

Food and drink manufacturers need to work with retailers to help customers have “an experience” when...

Morrisons, Dairy Crest and ABF expected to report trading updates

Good news on the way for Morrisons: Shore Capital

Morrisons, Dairy Crest and Associated British Foods (ABF) are just three companies expected to...

Food and and drink manufacturing: Next Month’s News

Next Month’s News: our podcast preview

Welcome to Next Month’s News, the latest edition in Food Manufacture Group’s new podcast...

Food Manufacture’s new podcast: Next Month’s News

Next Month’s News: Food Manufacture’s new podcast

Welcome to Next Month’s News, the Food Manufacture Group’s new podcast that predicts what...

Turkey boss offers video advice to younger self

Bernard Matthews boss offers advice to younger self

After more than 40 years of industry experience, Bernard Matthews group technical director Jeremy...

Top food and drink trends 2016

2016 trends: Sports nutrition goes mainstream

Sports nutrition moving ‘beyond the athlete’ was among the top 10 trends for 2016...

Food firms must produce own energy

Food firms must produce own energy or become ‘uncompetitive’

Food and drink manufacturers must develop their own ways of producing energy in order...

GM-free food is big US export opportunity for manufacturers

GM-free food is big US export opportunity for manufacturers

Exporting food free from genetic-modification (GM) to the US is a big opportunity for...

Food manufacturers face higher labour costs after Brexit

Food firms face higher labour costs after Brexit

Food and drink manufacturers may face higher labour costs after Brexit, because they’ll have...

Sugar tax is a ‘blunt instrument’ against childhood obesity

Sugar tax is a ‘blunt instrument’ against obesity

The sugar tax is a “blunt instrument” to tackle childhood obesity that “victimises” a sector already lowering sugar...

Food manufacturers are optimistic despite Brexit challenges

Food firms are optimistic despite sector challenges

The Business Leaders’ Forum – organised by the Food Manufacture Group – showcased the...

Food industry labour and regulations are top challenges

Food industry labour and regulations are top challenges

Securing the food and drink industry’s labour needs and responding to the challenges of...

Food manufacturers warned about ‘having a go’ at prices rises

Manufacturers warned off ‘having a go’ at prices rises

Food manufacturers have been warned off “having a go” at prices rises to exploit inflation, at...

Crisp making boss on his mission to win over staff

Crisp making boss on his mission to win over staff

Daniel Woodwards

Chief operating officer, Seabrook Crisps

Positive food manufacturing experiences will lift recruitment

Sharing positive manufacturing experiences will lift recruitment

Showcasing the positive experiences of those working in farming and the food and drink...

New food export markets could take 10 years to develop

New food export markets ‘could take 10 years to develop’

New food and drink exports could take 10 years to develop, says agri-food consultancy...

Food industry 'urgently needs workforce assurances'

FDF boss urges PM to offer labour supply assurances

The UK food industry urgently needs assurances from the prime minister about the security...