The highly competitive pre-Christmas gift confectionery market has inspired Thorntons to rework the cartons for its Continental range of chocolates.
All of the windowed cartons are printed in up to seven colours, an all-over satin varnish and a spot matt varnish. In addition, each pack has its own colour-differentiated blocking foil, giving the variants more shelf stand-out.
Jon Basford, sales manager at packaging converter Boxes Prestige, says: "The range of cartons not only stays true to its renowned brand, but also helps to create a strong identity for the Continental range."
