This comment is made by Professor Michael Braungart: a practitioner on environmental design and founder of the 'cradle-to-cradle' principle, in the newly published handbook for packaging designers and brand owners: The Power of Metal Packaging. The book summarises the latest developments in metal packaging as used in daily life.
Roland ten Klooster, Professor of packaging design and management at the University of Twente in the Netherlands reports that, in the EU alone, 25,000 items of packaging are opened every second, and concludes that packaging makes a positive contribution to modern society.
The handbook has hundreds of illustrated examples of best design practice from beer kegs to paint cans, hair care products to furniture polish, and a full array of food and drink brands. New decorating, lightweighting, design and handling techniques are described.
"This is the first reference work to focus on metal packaging," says Woep Möller, group commercial director of Ardagh Group, which produced and published the book.
Contact: Ardagh Group