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Prestige appeal of lighter bottles

01-Jun-2011

Glass manufacturer Beatson Clark has provided Aspall with smaller, slimmer, lightweighted bottles in which to show off its range of 11 premium vinegars.

The brandowner has focused on 250ml and 350ml bottles, discontinuing the 500ml variant in the light of consumer and trade research, with Beatson Clark producing a slimline 28mm neck finish. Weights were reduced by 44g on the 250ml bottle and 115g on the 350ml variant.

Products in the range include Cabernet Sauvignon, Sauvignon Blanc, Apple Balsamic and Malt Vinegar.

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