Rexam worked closely with Mack to create a new can design that appeals to urban males between 1835, positioning the series as a beer for the adventurous. The can was produced at Rexam's plant in Fosie, Sweden while the tab was made at Rexam's End plant in Recklinghausen, Germany.
Following the addition of two new beers to the Arctic series, Arctic Ice and Arctic Lite, Mack commissioned a design that could be carried across the range. It's a slick and simple update of the Arctic Beer can, maintaining the original characteristics and ensuring recognition. The twist is the use of Rexam's coloured cut-out tab to take its branding to the next level.
Eva Johnsen, manager of planning and purchasing at Mack, said: "The polar bear underlines our message: if you are tough enough to conquer the Arctic you are tough enough to enjoy Arctic Beer."
Contact: Rexam