Its Good Ol' Sailor vodka is packaged in 70cl polyethylene terephthalate (PET) bottles, complete with 50-micron high-shrink PET sleeves printed in six colours by CCL Decorative Sleeves. The tattoo-style graphics stretch from the neck to the base of the bottle.
The sleeves are applied by Swedish bottle converter Petainer in Lindköping.
According to Decorative Sleeves, the monomaterial plastics combination boasts a much smaller carbon footprint than the equivalent in glass.