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Hide a bite under a plastic bottle

01-Jul-2011

US firms Emergent Technologies and Plastic Technologies are packaging snacks in the base of a plastics drinks bottle.

"We wanted to give brand owners the opportunity to market a single serving of two compatible products, such as milk and cookies, within one portable container," explained Emergent president Bill Weber.

The two-compartment polyethylene terephthalate pack has been dubbed the Smiler on the basis of reactions to it.

Plastic Technologies helped resolve the challenges of blow-moulding a base cavity deep enough to house the second product. The concept is said to suit vending.

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