Importantly, said Claus, the 'green' credentials of glass have become necessary for favoured status, but not sufficient in their own right. UK consumers gave key benefits as flavour preservation (38%) and the perception that "food and drink stays fresh longer" (30%). Almost as many liked glass because favourite brands used the material.
Other findings were that 38% of UK respondents preferred glass for beer (60% around Europe), and 57% for spirits (66% for Europe). In an apparent victory for 'you like what you know', only 17% of UK respondents stated a preference for yogurt in glass (35%).