SUBSCRIBE

Breaking News on the Food and Drink Manufacturing Sector

Headlines > Packaging

Easy opening rates higher than green concerns

07-Feb-2013
Last updated on 11-Feb-2013 at 13:17 GMT

85% of consumers struggle to open products

Packs that are difficult to open are of far greater concern to most consumers than environmental issues such as perceived over-packaging, according to new research.

The study was carried out for packaging specialist Payne by JRA Research to identify and understand consumers' concerns with packaging. It involved interviews with more than 500 people across the UK.

Significantly, 85% of those who took part in the study said they had experienced some frustration with packs. The research identified the 10 types of packaging most likely to cause frustration, of which the top three were clamshells, cardboard boxes and bags/packets, and also examined attitudes among different age groups.

The results of the work were revealed at an EU packaging summit, which was held in Berlin in last month. Payne's md Martin Dallas unveiled the company's new plans under the tag Packaging Resolved, which will focus on its ability to provide solutions in four key packaging areas: opening, closing, informing and protecting.

Contact: Payne

Subscribe to our FREE newsletter

Get FREE access to authoritative breaking news, videos, podcasts, webinars and white papers. SUBSCRIBE

Related products

03:43 pm 16 September 2014