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World’s first: Glow in the dark Cornetto

By Mike Stones , 19-Aug-2013
Last updated on 19-Aug-2013 at 17:34 GMT2013-08-19T17:34:31Z

Wall's Ice Cream hopes its new glow in the dark Cornettos will light up sales
Wall's Ice Cream hopes its new glow in the dark Cornettos will light up sales

Wall’s Ice Cream is aiming to scoop up colourful extra sales with the launch of the world’s first glow in the dark Cornetto.

The new product – supported by a YouTube video – was created by culinary art company Bompas and Parr.

‘Delicious alien-like fluorescent ice cream’

Wall’s described the product as a “delicious alien-like fluorescent ice cream”.

Previous contributions from Bompass and Parr include: Jelly Ronson – a glow-in-the-dark alcoholic jelly – created for music producer Mark Ronson’s 33rd Birthday Party and the first ever recording of the sound of jelly wobbling.