Dairy Crest this month launched Clover Lighter, a reduced-fat variant of the family dairy spread, Clover. Made with buttermilk, Clover Lighter will deliver the Clover taste, but with 30% less fat than standard Clover. Dairy Crest marketing director, Paul Fraser, said: "People are looking for healthier products that deliver great taste. The launch of Clover Lighter will increase the appeal of the Clover range and its market share."
We all love Clover lighter
Copyright - Unless otherwise stated all contents of this web site are © 2000/2010 - William Reed Business Media Ltd - All Rights Reserved - For permission to reproduce any contents of this web site, please email robert.proctor@william-reed.co.uk - Full details for the use of materials on this site can be found in the Terms & Conditions
Are you prepared for the next sudan-1 or melamine...
Latest news
- Union slams Twinings move to make UK workers train Polish replacements
- Union suspends strike at Coca-Cola Edmonton as ACAS is called in
- Pepsi RAW: Where did it all go wrong?
- A third of groceries on promotion as food inflation hits new peak
- Snack plant at Warburtons' Bolton bakery out of action until spring 2011, but bread plant back to 100% capacity
- CenFRA could be self-funding by autumn 2011, says boss
- Fruitapeel creates jobs in Wales
- New guidelines help dairy processors calculate carbon footprint
- Nisa-Today’s to open new Scottish depot
