Dorset Cereals has added three new product lines to its brand: handy muesli packs, impulse cereal bars and Good Honest Crunch.
"Impulse cereal bars have been created with convenience stores, garage forecourts and smaller retailers in mind," said Simon Lucas, business development manager at Dorset Cereals. "The line is similar in look and feel to our award-winning family, which continues to grow in popularity."
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