The new range is BMF's first branded entry into the ready-to-cook fresh turkey market. It is key to its business strategy of doubling turkey consumption over the next 10 years, by encouraging reappraisal of the Bernard Matthews Farms brand and bringing new consumers into the fresh turkey category.
Marco's will comprise a selection of turkey breast steaks, 'Marco's Steaks', and larger roasting joints, 'Marco's Joints'.