The beef and sheep industry body EBLEX has published the first authoritative study of the Halal red meat industry in England.
Titled: 'The Halal meat market: specialist supply chain structures and consumer purchase and consumption profiles in England', the report uses qualitative and quantitative research to give insight into Muslim consumers' attitudes to Halal meat.
UK Muslims consume 20% of the lamb sold in England, and an increasing amount of beef.
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