The California Raisins Innovation Award is in its fourth year and thousands of pounds worth of advertising is up for grabs for the winning company.
Last year, California Raisins received entries ranging from sausages to snacking products, but it is keen to point out that all types of products are considered, not just the wild and wacky.
"For example, last year Farmhouse Fare developed a new cereal bar called Organic Triple Chocolate Vine Bar, 49.5% of which was raisins," says California Raisins' marketing director Peter Meadows.
The closing date for the competition is April 2008. For further information call: 020 8741 8513 or email: info@ukraisins.com.
