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FDF ties up with Harris Interactive on consumer barometer deal

By Elaine Watson, 01-Dec-2010

Market research firm Harris Interactive has struck a deal with the Food and Drink Federation (FDF) to conduct quarterly research into consumer attitudes on topics including nutrition, food labelling and sustainability.

What do shoppers think of carbon footprint labels?

What do shoppers think of carbon footprint labels?

Harris Interactive will also offer FDF members a range of benefits including discounted access to customised research by its specialist food and drink team.

Alki Manias, director of food and drink research at Harris Interactive said: "We are delighted to be selected as a commercial partner of the Food and Drink Federation as it continues to represent and champion the UK food and drink industry through challenging economic circumstances, and we look forward to providing insight to their members."

The FDF has more than 400 members including blue chip brands such as Warburtons, Coca Cola, Cadbury and PepsiCo.

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