The Roman tradition of drinking vinegar for health reasons inspired Italian balsamic vinegar producer Acetaia Guiseppe Cremonni to launch a health-promoting tonic called Drinkvinegar.
The drink needs to be diluted with water and is available in Cherry, Pomegranate and Blueberry flavours. It contains a high level of biophenols, which are said to slow the effects of free radicals on the cellular ageing process.
The manufacturer is initially targeting the Asian market as vinegar has traditionally been drunk for health and weight loss there, so there is already an existing market.
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