"The drinking yogurt market is the fastest growing segment within the fermented milk market," said Huppert. "The regions identified with the most potential are Asia-Pacific and South America which are the traditional yogurt-drinking countries.
"Drinking yogurt is the best area where the dairy industry could innovate and reduce cost, especially by processes where there is addition of water, whey, etc, to the drinking yogurt."
She was speaking after Danisco enlarged its Yo-Mix range of yogurt cultures, adding a greater variety of flavours, textures and applications to suit local markets.