A range of baked goods made using Ulrick & Short's clean label fat replacer Delyte were praised by consumers at a blind tasting session held by the Regional Food Group for Yorkshire & Humber.
Many consumers came to the session with preconceived ideas of how low fat products should taste, said the firm, but their opinions soon changed. Consumers tried carrot cake, muffins and chocolate cakes and over 85% of those panelled could not tell any difference between the healthy and full fat products.
Adrian Short, director of Ulrick & Short, said: "This tasting demonstrates that our Delyte range of clean label starches allows bakers to produce healthier products without compromising on quality or taste.
"There is no need to produce a specific low fat or reduced fat range anymore. With Delyte, bakers can produce great tasting, healthier products that consumers can fit into their balanced diet without feeling guilty."